The Shepherdess Muster is a not-for-profit event led by Shepherdess, a social enterprise with the mission of making rural folk feel connected through community building, storytelling, and events.

The event has been planned by a core project team with a volunteer committee providing guidance and advice. Women from Te Tairāwhiti, across the community, agriculture and Māori agribusiness sectors, and representatives from outside the region are all involved.


Committee Members

Sandra Matthews

  • Tell us about where you live.

    I live at Rere, 50 kilometres northwest of Gisborne, on Te Kopae Station, where my husband Ian and I farm together. Rere is world famous for the Rere Falls and Rere Rockslide. The Rockslide is on the AA’s 101 must-dos in New Zealand list. The Rere valley is beautiful hill-country farmland with a wonderful close-knit community focused around the Rere School and Tahunga Golf club.

    Tell us about your whānau.

    Ian and I will have been married for thirty years in November 2022. We met at ANZAC Cove in Gallipoli while travelling, and this was the start of our wonderful partnership. We have two adult children, our daughter Emma and son Jamie, who both live in Canberra, Australia. We are very proud of them both.

    What do you do for ‘me time’?

    To be really honest, I haven’t had a lot of ‘me time’ the past couple of years. I am working to correct this, and when I travel for work I take my walking shoes to ensure I get out for some exercise. I enjoy reading Aussie outback romance novels, listening to music, and watching those lame romantic comedy movies and the occasional sci-fi movie on streaming services.

    How would your friends or family describe you?

    Caring. I think friends would also say I am a good listener and a passionate rural advocate.

    What about The Muster are you most looking forward to, and why?

    Wow, where do I start?! What’s not to be excited about? Firstly, bringing wāhine together in a remote area of our stunning Tairāwhiti region to laugh, dance, live and enjoy the company of other amazing wāhine. Add in bountiful locally sourced kai, some local vino . . . and did I say FUN?! Women having fun with other women while growing themselves – a positive recipe for success.

    What makes you excited or proud to be involved in The Muster? Why did you want to volunteer your time to support the event?

    I have always been keen to volunteer my time to support bringing an event like The Muster to New Zealand, and especially to Te Tairāwhiti. I believe this inaugural event can change the lives of those who attend; build additional connection and strength not only in our own Tairāwhiti community but also New Zealand-wide.

    What is something our readers would be surprised to know about you?

    When I was younger, my wonderful dad used to call me ‘Gunna’ . . . ‘gunna do that’. Anyone who knows me now understands if I say I am going to do something, then it gets done!

    The Muster Committee Members are all volunteers. Tell us a bit about your day-to-day life outside of the event.

    Farming is where my heart is, and supporting rural communities makes my heart sing. I wear a few hats besides being a food producer. I run my own consultancy business working in facilitation, leadership and business coaching, I am Board Chair of Rural Women New Zealand, and sit on a couple of other governance boards.

    What's the hardest thing about living rurally?

    For many years it was the isolation and distance from people that I found hard.

    What have you learnt about yourself from living rurally?

    That I can become a hermit and close myself away from others more easily than I would like. Since I have grown my network, and supported others and am supported by so many, I have found the isolation factor has been broken down for me. I am lucky as we have good internet when so many in rural areas don’t. It makes it easier to be able to connect through video calling and social media when you start to feel that isolation creeping in. I love sharing what we do on farm and watching what others do in their lives; this connection floats my boat and gets me motivated again.

Lesley Coppell

  • Tell us about where you live.

    I live in Hinemoa Valley, just northeast of Eketāhuna . . . and five hours from Tairāwhiti! My husband and I have a 350-hectare sheep and beef property that is part of a wider family operation. My parents, my sister and her hubby are on the dairy operation about half an hour away. I love our home, our farm and our community. We’ve been here fifteen years now and my gosh, it’s been hard . . . but I look back at all the hard work we’ve put in, especially my husband Nick, and feel like at last we’re making headway. I also feel like now it’s our turn to give back, to take a leadership role in our community and nurture those that are following in our footsteps.

    Tell us about your whānau.

    Nick and I both come from a long line of farmers. We have a love for the people, the land and our livestock, and taking pride in what we create. Respecting all those who have come before us and creating legacies for our own children – this is something that is inherently us, and something that has flowed through to Gracie, our eldest child. She is fourteen and her biggest dream right now is to be a shepherd. Lachie, our twelve-year-old, is still happy to be building rockets, blowing things up, converting the old quad bike into a tank, digging trenches, hunting goats and whatever else takes his fancy – all the while giving his old mum grey hairs and heart failure. These three humans, Nick, Gracie and Lachie, give me purpose and accountability and remind me of what’s actually important in life.

    What do you do for ‘me time’?

    I was asked this recently and it made me realise that the bulk of my time is spent mumming, farming and working. Luckily I love doing all three of those things! The things that make my heart sing all involve connecting with people – whether it’s just hanging out and yarning with my favourite people, or meeting someone new and discovering a connection, or connecting them with someone else. While I love ‘connecting’, just as important to my ability to keep buzzing my way through life is my need for emptiness and space, which I get from just being out on the farm. I also spend about two hours a day in the car, where I just drive in silence. It can be noisy in my head – sometimes I just need the external silence to hear it all!

    How would your friends or family describe you?

    Enthusiastic, energetic, passionate. I am a born cheerleader! I get so excited about seeing those around me succeed.

    What about The Muster are you most looking forward to, and why?

    A bunch of woman meeting, connecting, growing in confidence, learning from each other, laughing till we have tears running down our faces, or crying because it’s the first time we’ve had a safe space to just be us for a moment in who knows how long. I’m looking forward to hearing some inspiring speakers, and exploring my creativity – which I generally consider to be non-existent, but who knows! Maybe I have some sort of hidden talent that I just haven’t discovered yet?

    What makes you excited or proud to be involved in The Muster? Why did you want to volunteer your time to support the event?

    The Muster is doing what I do every day in terms of creating connections, empowering and inspiring women to be vulnerable and authentic, and reminding them that they’re pretty freaking awesome exactly as they are . . . except at scale! Kristy and I talked about doing something like this fifteen years ago. She went out and worked out how to actually do it, then asked me to come and help her, and I couldn’t be more honoured that she thought that I was worthy of being on her team. I couldn’t be prouder to be part of a team that is creating an event that brings together women to celebrate all that we are and all that we do, to empower and inspire and to create connections that may last a lifetime.

    What is something our readers would be surprised to know about you?

    While I’m now confident and self-assured, for years I thought that I was nowhere near as good as my male colleagues. They were all confident and take-the-bulls-by-the-horns-ish, out there doing it, asking for pay rises, moving ahead in their careers and I was just busy stumbling my way through life, buried under mum guilt, feeling inferior and timid and like a complete imposter. I was one of ‘the boys’ but lacked the confidence and innate self-belief they all had. Then I worked out that those are all the things that make me good at my job. I’m not like the boys, I am completely different and that’s what sets me apart. It’s taken a long time, but I’m confident now to model being vulnerable and authentic. I love that I can show other women, early in their careers, that they don’t have to try to be someone else to be successful – just be the best you that you can be.

    The Muster Committee Members are all volunteers. Tell us a bit about your day-to-day life outside of the event.

    Day-to-day life outside of The Muster Committee is pretty busy! Outside of farming and mumming, I’m also an Agribusiness Relationship Manager for ANZ as part of our Wairarapa/Tararua team. I’ve been banking now for eighteen years and with ANZ since November last year. I have a personal mission ‘to inspire and empower our farming people to be resilient and sustainable in every sense of the word, to create strong business and communities that New Zealanders can be proud of, and furthermore, I aspire for NZ Ag to be beyond reproach.’ I have this written above my desk, together with my purpose: ‘to model a life lived fully, with passion, intention and authenticity. To support inspire and empower those whose lives I touch to be their best selves.’ These things are at the core of my being and I try hard to hold myself accountable to these things. For right now, banking and the team environment, working with my clients and team, together with coaching farmers, especially young females, and involvement in various discussion groups completely ticks my boxes. Having said all that, if the opportunity came up to somehow ‘retire to the farm’, I’d be pretty happy about that (for the first couple of months, anyway!).

    What's the hardest thing about living rurally?

    It’s hard for me to think of anything I find difficult about living rurally! We’re only twenty minutes from town so it’s hard to complain. The two things currently doing my head in – the state of our road (but that’s the same everywhere) and our telephone, which appears to work 20% of the time, and we have no cell reception. Oh, and the rural post surcharge on all my Trade Me purchases!

    What have you learnt about yourself from living rurally?

    Growing up, I never thought I was particularly good at anything. I thought that I would be a secretary or marry a farmer – both of which of course are perfectly good things! I went on to get my degree at Massey (university was not something anyone in my family had ever done before), did my OE, became a banker, and I also took up running in my thirties (turns out it’s exactly a half marathon from my front door to New World in Pahiatua!) – all stuff that I never thought I’d ever be brave enough to be or capable of doing. But still, the thing that I am most proud of is the capability and confidence that I have developed on the farm. There is a fence that runs across the paddock in front of the house, a few hundred meters long, seven wires with one electric, and I built that with my own two hands (apart from the posts that Nick helped me with, using the post rammer!). Oh, and I did get a bit too carried away and staple the electric wire to the posts too, so I had to fix that wee mistake. But still – I did it! I have learned that I am capable of being more than I ever dreamed. And not only am I capable of doing it, I actually really love it. Also that my passion, excitement and enthusiasm for the industry as a whole can lift and inspire others.

Jane Griffin

  • Tell us about where you live.

    I live with my husband Dan on our sheep and beef farm at Manutuke just out of Gisborne.

    Tell us about your whānau.

    Our daughter Katie lives in Gisborne. She has her own holistic health coaching business called Katie Jane Wellness and will be one of the speakers at The Shepherdess Muster in February 2024. Katie also manages a citrus and feijoa orchard we acquired 3 years ago on the boundary of our land at Manutuke. Our son James lives in Motu where The Muster will be held. He manages the home farm for us which is many times larger than the block where we now live. Interestingly, the camping and parking for The Muster will be located on our paddocks in the Motu Valley!

    What do you do for ‘me time’?

    I do yoga and Pilates each week. I find these sessions help me to practise mindfulness which keeps me sane, while providing a break from the admin and bookwork for the farms. Not to mention the physical benefits of moving the body. I also love walking and meeting friends for lunch or coffee when time allows.

    What about The Muster are you most looking forward to, and why?

    It will be exciting to have such a large gathering in the Motu village, which is home to a small community living in a picturesque setting far from the madding crowd. It will be an amazing opportunity for local women to take part in a unique experience without having to travel for hours to a big city.

    What makes you excited or proud to be involved in The Muster? Why did you want to volunteer your time to support the event?

    I am proud to be involved in The Muster as it supports the wellbeing of rural women who often live in isolated situations and don’t receive many opportunities such as this where they can gather with like-minded women. It will be a time for them to leave their normal routine behind and enjoy entertainment, interaction and delicious food plus learn new skills during workshops and be informed by interesting speakers. I volunteered to support the event because I lived in Motu for 26 years and still have involvement in the community so wanted to be able to provide local knowledge where I can. Motu holds a special place in my heart as I raised my children on the land and in the community there. It will be rewarding to see the place come alive during The Muster.

    What is something our readers would be surprised to know about you?

    I met my husband at the Matawai ewe fair (near Motu) while on holiday from the UK! Unfortunately, there is no longer an opportunity for single women to find a partner at this event as it’s no longer held at this location. A sign of the changing times…

    The Muster Committee Members are all volunteers. Tell us a bit about your day-to-day life outside of the event.

    During my day-to-day life I’m busy with admin and bookwork for the farm. I’m also treasurer of the Motu Community Trust, which will be providing accommodation at the Motu Community House during The Muster. In spring, summer and autumn the community house is busy accommodating cyclists riding the Motu Trails Cycleway. The cleaning and washing is handled by volunteers, including myself. I enjoy liaising with cyclists via phone or email and also on site if our paths happen to cross.

    What's the hardest thing about living rurally?

    When I started living in Motu I had never lived rurally before. I had never lived on a farm either and had a lot of adjusting to do, as far as living and working on the farm and dealing with animals went. I think the hardest thing for me about living rurally was the distance from the nearest town and the task of stretching out supplies from one week (or longer) to the next. At least we were never short of meat! Although, even cooking large roasts of meat was a challenge for me initially as I had never needed to do so in my previous life in the UK/Europe. Since the start of my working life I had mostly lived alone in different countries, being social and frequently eating out. The responsibility of providing healthy meals for others from scratch weighed heavily on me to begin with but now I love it.

    What have you learnt about yourself from living rurally?

    I have learnt that I’m much more capable and resourceful than I ever thought possible. There are situations when you’re far from town that call upon you to dig deep and find a solution (as you can’t always rush off to find an expert). In the early days of being on the land without mobile phones and handheld radios it wasn’t easy to communicate on-farm, but I managed to cope and develop new skills along the way.

Storm Clark

  • Tell us about where you live.

    My husband and I have a small lemon orchard, just outside of Manutuke. It’s a beautiful spot with old established trees for the kids to run wild amongst.

    Tell us about your whānau.

    My husband Cody and I have three kids; Maisey, 5, Millie, 2.5, and Augustus, 9 months. They are all great wee mates and certainly have no trouble keeping us on our toes.

    What do you do for ‘me time’?

    I try to catch up with friends for dinner or a fun activity whenever I can. When time is short, I indulge in my passion for interior design and architecture, trawling Pinterest and house and garden magazines.

    How would your friends or family describe you?

    This is a hard question but I asked my friends, who gave me the most lovely feedback: a thoughtful, caring and considerate person, who is organised and reliable – camp mum! Personable and down to earth, honest, warm and welcoming, a good listener.

    What about The Muster are you most looking forward to, and why?

    I’m looking forward to the evenings and entertainment. But equally excited to spend time learning something new in the workshops.

    What makes you excited or proud to be involved in The Muster? Why did you want to volunteer your time to support the event?

    I’m looking forward to seeing smiles on familiar faces as we remember what it’s like to relax and take time for ourselves. Our Tairāwhiti women have faced some challenging times of late, so I want to help bring some well-deserved joy to our region. As an Executive Committee Member of Farming Women Tairāwhiti, I'm proud to be part of the wider team bringing The Muster to life in our region.

    What is something our readers would be surprised to know about you?

    I’m studying interior design and styling and hope to one day start my own business.

    The Muster Committee Members are all volunteers. Tell us a bit about your day-to-day life outside of the event.

    I'm quite often working on our orchard and grounds or helping with the livestock at our lease block. This fits around ferrying Millie to and from kindy and play group, while Maisey can catch the bus to school. Gus just tags along with me! I try to squeeze in time for gardening wherever I can. During winter I entertain the idea of playing sport (when I’m not having babies!) and summer fills up with polo and days at the beach.

    What's the hardest thing about living rurally?

    The isolation, especially when the children are ill; I can feel a bit housebound and go days without seeing other people.

    What have you learnt about yourself from living rurally?

    That I’m more resilient than I ever knew and that asking for a hand when it’s tough doesn’t actually feel like failure.

Kate Briant

  • Tell us about where you live.

    We live 15 minutes out of Gisborne on a vineyard we moved to a year ago. Our family business also runs kiwifruit and apple orchards just down the road where we used to live.

    Tell us about your whānau.

    Both my husband and I were raised rurally in Gisborne: Blake in horticulture and I grew up on a sheep and beef farm. We have two young children we feel privileged to raise in an environment similar to our own cherished childhood memories. The majority of our extended family are all here farming—there are lots of little cousins to play with!

    What do you do for ‘me time’?

    I turned my “me-time” hobby (floristry and flower growing) into a small business after starting a family. I love being outside gardening, growing flowers and involving the kids in outside activities. A rare trip to a lake or beach is also a treat but I really enjoy just being at home in the garden.

    How would your family or friends describe you?

    Full noise. I struggle to sit still for long. There’s always something to do, more plans are dreamed up. I get over-excited easily which makes me prone to adding too much to my plate. I'm slowly getting better at striking a balance. 

    What about The Muster are you most looking forward to, and why?

    Slowing down, taking care of myself and spending quality time with old and new friends. Enjoying all the workshops on offer, delicious food and a boogie on the dance floor!

    What makes you excited or proud to be involved in The Muster? Why did you want to volunteer your time to support the event?

    It’s a small way that I can give back to our rural community in an event that I really believe in. I am especially encouraging of busy mothers raising young children to take the opportunity for a wonderful weekend away to unwind and recharge. Which is not something we are very good at doing for ourselves. 

    What is something our readers would be surprised to know about you?

    I'm an adrenaline junkie. I used to navigate for my husband in a jet sprint racing boat. It’s a small boat that fits two people and a large engine, racing on a man-made water track reaching speeds over 100kmph. I retired when we started a family. 

    The Muster Committee Members are all volunteers. Tell us a bit about your day-to-day life outside of the event.

    I run a small business called The Rural Florist. My general line, when people ask what I do, is "I grow flowers and babies.” I grow and sell fresh and dried flowers, look after the kids, and do all the general housework/maintenance of our property.  

    What's the hardest thing about living rurally?

    We are very fortunate to live only 15 minutes from Gisborne so there aren't many (rural) drawbacks. The main thing is that we have lots of work to do on orchards as well as maintaining our own property, which we love, but it means we are less likely to go away for a break. 

    What have you learnt about yourself from living rurally?

    That I hope I can live a long and happy life on the land, seeing out my days in wide open spaces and never having to move to town. 

Project Team

Kristy McGregor
Festival Director

Kristy has led numerous community projects and events across both Australia and New Zealand. With a professional background in community engagement and policy, in 2012 she co-founded the Channel Country Ladies Day in Australia, on which The Shepherdess Muster is based. Since moving to Aotearoa in 2014 she has founded multiple events, including the Horowhenua Taste Trail working with local producers, and a community hall evening with live music.

Kristy is passionate about community engagement and working with communities to bring out positive narratives, and she believes events contribute to community change and vibrancy. Kristy is the Publisher and Editor-in-Chief of Shepherdess magazine and Executive Producer of the new Shepherdess TV Series. Kristy lives on her partner's family dairy and beef farm in Horowhenua, with her partner and their children, Hartley, four, and Tully, two. As Festival Director, Kristy is responsible for project management, managing funding relationships, and guiding the Project Team.

Arpége Taratoa
Programme Manager

Arpége (Ngāti Raukawa, Ngāi te Rangi, Ngāpuhi, Ngāti Rārua) is a multidisciplinary creative. Arpége grew up in Palmerston North and studied at Massey University and Elam School of Fine Arts. With a post-graduate diploma in Māori Visual Arts, she has been a curator for Tauranga Art Gallery, a Creative Director for Wakatū Incorporation, and currently sits on the Board for Creative Bay of Plenty. She is passionate about creating opportunities for women to reconnect to themselves and contributing to the empowerment of female success on an individual and community level. Arpége is based in Mt Maunganui with her partner Kate, a tattoo artist, and her 6-year-old son Waiariki.

As Programme Manager for The Shepherdess Muster, Arpége leads all of the relationships with guest speakers, workshop presenters, and artists; provides cultural guidance, and fosters the relationships we have with the marae and iwi.

Christina Halverson
Logistics Manager

Christina has worked on some of the largest music and film festivals in the United States, including Sundance Film Festival in Utah and Northwest Folklife Festival in Washington. Originally from Seattle, prior to moving to Aotearoa three and half years ago, Christina spent over ten years travelling across the US working for music and film festivals as well as both local community and corporate events, with a focus on logistical and venue management. Christina lives with her partner on his sheep and beef farm in the Waimata Valley, just outside Gisborne.

Christina is thrilled to be a part of the Shepherdess team and helping to facilitate a memorable, inclusive experience at The Shepherdess Muster. As Logistics Manager, Christina manages all of the site logistics and supplier relationships—a feat when setting up in the little village of Motu—and relationships with stallholders, beauty and health service providers.

Pippa Brown
Marketing & Communications Manager

Pippa's experience is in marketing and digital strategy. She came to Shepherdess from roles in regional, event and agriculture-sector marketing, both in Aotearoa and in London. In 2020, as Marketing Senior for Manawatū's Economic Development Agency (CEDA), Pippa led the marketing and communications for New Zealand AgriFood Week and Manawatū Paddock to Plate. Originally from Central Hawke’s Bay, Pippa now lives on a sheep & beef farm in the Manawatū, with her husband and two girls, Cece, two, and Harriet, one.

As Marketing & Communications Manager, Pippa leads the marketing, branding, and communications for The Shepherdess Muster.

Julia Brown
Partnerships Manager

With a background in event management, sponsorship and communications, Julia has spent twenty-plus years working in the not-for-profit sector; at Mary Potter Hospice, Blind and Low Vision NZ, and more recently as Marketing Manager at Garden Marlborough–Marlborough’s iconic four-day annual festival. Julia lives in Blenheim, with her wine-maker husband and twin girls, Alice and Isabelle, aged twelve, and son James who is nine.

In her role as Partnerships Manager at Shepherdess, Julia manages all partner relationships across the magazine and The Shepherdess Muster event, and is the main point of contact for all sponsorship enquiries.

Gillian Swinton
Digital Content Manager

Gillian started with Shepherdess at the end of 2023, and is working from her lifestyle block in Central Otago. Over the past few years she has been busy not only working in marketing, but as a calf rearer, relief milker and veterinary technician. More recently, she has spent more time in her extensive garden and running her property as a B&B. While all these jobs vary hugely, Gillian sees them all connected as to living and working with the land and seasons. Born and bred in Scotland, she has called New Zealand home for thirteen years.

As Digital Content Manager, Gillian is responsible for curating social media content and managing the website and channels for The Shepherdess Muster.

Any Questions?